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Leaflet Distribution N11

Leaflet Distribution N11

The N11 postcode covers the areas of Arnos Grove and New Southgate. It neighbours on South Barnet in the North, North Finchley in the West, Muswell Hill in the South and Southgate in the East. N11 requires some extra attention when mapping out due to the way it is segmented between well-off households of people working in the city and some notable pockets of council blocks and local authority housing. It is in many ways similar to it's neighbours when it comes to the situation on the ground. It is one of the greener London postcodes. Muswell Hill Golf Club, Albert Road Recreation Grounds, Arnos Park, Bethune Park, Brunswick Park and New Southgate Recreation Grounds are some of the larger green spaces in N11. There are also at least half a dozen more smaller green parks and areas here. On top of that there is a number of large green areas within 5 minutes of the N11 border. Alexandra Park and Broomfield Park are good examples.

N11 is very well connected both with Central London and many places outside of the capital. Bounds Green and Arnos Grove station provide locals the access to the Piccadilly line that runs through some of the most desirable places in central London all the way to the Heathrow Airport.
Great Northern and Thameslink services also run through New Southgate station located right in the middle of the postcode and Bowes Park station in the eastern part of N11.

Leaflet Distribution N11

Arnos Grove station and New Southgate Cemetery

The whole postcode can be divided into three parts. The areas hugging the eastern border of N11 have a mixture of beautiful large terraced Victorian properties, some more industrial areas and occasional group of council properties. The North London Business Park is also located here. A good number of local residents do commute to Central London for work but there is a considerable level of business activity happening in N11 itself.
The nicer terraced homes and easy to deliver addresses can be found especially close to Arnos Grove station and New Southgate Cemetery. A considerable part of this segment is excluded from our system due to the number of business addresses and hard to access council buildings.

Friern Barnet

The North-western quadrant of N11 is easier to understand and operate in. It covers that area of Friern Barnet. There is a large number of terraced houses here and the architecture can be quite unique. The local combination of Victorian terraced houses and more modern 20th century small homes is quite unique. Some parts of this area have almost a village like feel and are a very good example of what a London suburb with 20th century homes looks like. We have carefully gone through each road here and our mapping system focuses on the best parts of the postcode and households where we can guarantee delivery.

Muswell Hill

The South-western quadrant of N11 includes some of the nicest properties in the postcode. Even though there are not many since a big part of this area is covered with the Muswell Hill Golf Club.
In many ways this area is still part of the neighbouring Alexandra Palace and the homes and general feel of the neighborhoods reflect that.

N11 is a postcode with basically no local authority housing or larger apartment buildings that would be difficult to access. Even though our distributors are well trained to negotiate access wherever possible ultimately large apartment buildings mean inconsistencies with deliveries. Fortunately we don't have to deal with any of that in N11.
Even with that not being a concern in this postcode there are still some possible stumbling blocks here. In areas like N11 there are many stairs for each distributor to contend with and this can sometimes add to the overall physical difficulty of the deliveries. We make sure to analyze each area we run leaflet distribution in and tailor the size of our distribution maps to the conditions on the ground. We want to make sure that our Private Postman do not get overloaded on some weeks and have our deliveries suffer through this.
Our distributors also get their leaflet distribution maps for each area they will be delivering ahead of time. This way they get familiar with the work they will be doing every week and they can plan how they will organize their time and therefore our deliveries.

We also make sure to be extra careful when checking the GPS files for all the areas we know to be challenging. There is always a possibility that while exhausted even the best workers can start missing houses, get confused or complacent. We have a team in our office specifically dedicated to checking and analyzing our GPS files from each delivery. This allows us to always keep track of exactly how the deliveries are taking place and if the quality of distribution is slipping anywhere, we make sure to correct the situation.
All of these systems put together make sure that your leaflets are always delivered in the best possible shape and always on time.

As you know, running a leaflet distribution campaign in a place like London can be a challenge. The quickly changing demographics and new real estate developments, industrial areas and local authority housing in places one might not expect are all challenges specific to London. Not many other places in the world are as dynamic and ever changing as this. Leaflet distribution is directly impacted by all of these realities. We at The Private Postman are experts at making sure that your leaflet distribution campaign is as carefully planned and flawlessly executed as possible. All of the checks and balances we put in place make sure that there are no mistakes during the actual execution of your leaflet distribution campaign and our experts are always on call to help you plan your most successful leaflet drop up to date. Please feel free to get in touch both via email or phone and we will answer any questions you might have.