W8 covers the area of Kensington. It mainly consist of the immediate surrounding area around High Street Kensington Tube Station and the homes between Hyde Park and Holland Park.
It Neighbours on W11 and Notting Hill in the North, Holland Park in the West, Earl's Court and South Kensington in the South and Hyde Park in the East.
Close to 75% of the households in W8 are single-occupant households or couples without children. The spread of population over all age groups is fairly even with around 50% of people living in this area describing themselves as single. W8 is one of the most affluent postcodes in London with over 75% of the local population being associate professionals, professionals, managers or directors. Together with being one of the most affluent parts of London it is also one the more famous boroughs with many celebrity residents ranging from Madonna to David Cameron.
Many important cultural institutions can be found in W8. Amongst these the more notable ones are Kensington Palace, Design museum and many embassies of countries from around the world.
Considering it's location in the very centre of London it is also a surprisingly green area. This is not only thanks to the large green places like Hyde Park and Holland Park. Many smaller parks and local gardens can be found tucked away in between buildings and homes in W8 also. To name a few it is worth looking at Edward's Square, Kensington Square Gardens and Campden Hill Square.
W8 is also a home to many hotels and important political and business visitors to London often stay here.
It is now one of the most densely populated areas of London. Thanks to the huge demand for living spaces in W8 many of the original town-houses that Kensington is known for have been converted to flats. These are fortunately easily accessible and deliverable and this development therefore doesn't effect leaflet distribution in this area. Even though it is a postcode very much located in the centre of London and it is rather densely populated it is relatively easy to deliver to.
The historical development of this area has had a considerable effect on the architecture and system of streets that has to be taken into consideration when delivering leaflets. There are many mewses, endless flights of stairs, winding streets and unsuspecting side roads here. We have spent a considerable amount of time mapping out this area and training our staff to make sure that they deliver to all the desirable homes in this part of London. This goes a long way to ensuring a success of your campaign since missing some of the more desirable households in the process of leaflet distribution in W8 could be a costly mistake. Many of our distributors are very well acquainted with this postcode and deliver to it regularly in order to maximize their local knowledge.
Since we are going to be delivering to a fairly specific type of household when running a distribution in W8 we advise our clients on creating the most effective design to attract the attention of all residents in the areas. We can either help you with the design by providing the services of our in-house design team or by providing free design consultation that will help you maximize the response to your campaigns.