N5 can be a deceptive postcode when it comes to leaflet distribution. It is technically a part of the Islington District in many ways it resembles neighbouring Hampstead more. The architecture is very similar with many Victorian terraced houses lining the streets. The demographics are also quite similar to its NW3 neighbour. Over three-quarters of the residents of N5 describe themselves as associate professionals, managers or directors. This is connected to the almost 20% higher average income compared to the rest of London. Among the famous residents you can find Boris Johnson or Clive Anderson.
Highbury was developed fairly recently. Specifically in the 18th century many wealthy people started building lage homes and Italian style villas in this area. In the 19th century the Victorian terraced houses started appearing in N5. This again highlight it's similarity to Hampstead and distinguished Highbury from Islington when it comes to architecture and density of population. Islington is one of the most densely populated parts of London while Highbury is almost the opposite. Even though some of the most impressive homes and buildings were either destroyed during the second world war or demolished in order to make way for more dense Victorian terraced housing much of the 18th century spirit is still present in N5.
Some of the differences between Hampstead and Highbury are very relevant to leaflet distribution.
It is a younger postcode when it comes to the demographics. Over half of the population is aged 18-44 and only a quarter over 45. It is also considerably easier to navigate. The terrain is more friendly for leaflet distributors on the ground physically delivering your leaflets. This doesn't mean we are any less careful on checking that all deliveries are made correctly. We have our supervisors making regular checks on every single delivery that takes place. We also make sure that we do not deliver your leaflets in rain or snow to avoid damaging the paper. Our distributors are also instructed and trained to not fold leaflets unless absolutely necessary.
One of the challenges in delivering leaflets in Highbury is the number of stairs leading up to many homes and letterboxes in this areas. This will have an impact on how fast the deliveries can be executed and we generally make sure to communicate this to our clients. N5 is not an ideal area to run a last minute drop before an even that needs to be finished in a couple of days. Highbury is one our bonus areas where our workers often get paid extra for tackling the difficult staircases. For best results and to avoid disappointment we recommend planning your campaign ahead of time with enough time to spare for the advertised event of national holiday.
We have excluded all the businesses from our mapping system in N5. This is a standard practice but the density of businesses in Highbury makes this specifically note-worthy. If you are looking to potentially run a business to business distribution campaign we can help you with the overall planning and execution as well.
Businesses are not the only types of properties that we exclude from our mapping system. We make sure to systematically take out any large apartment buildings that do not allow access to any distribution company. We also leave out all local authority and council housing and industrial areas.
This allows us to provide you with the most accurate numbers of leaflets needed to cover each individual area. Working with government numbers of households per postcode and extrapolating the number of leaflets needed to fully cover the area is a very inaccurate way of working. It is also sadly the way most leaflet distribution companies structure their mapping system. We have our distributors report back to us which parts of each postcode they could and could not deliver to. We also count the amounts of leaflets coming back to us after each delivery. Considering the fact that most of these areas are delivered to every week we end up with a system that is as accurate as possible and updated on weekly basis. Numbers for leaflet distribution don't get any more accurate. We do all of this to help you save money and make sure that no areas are overestimated when it comes to the numbers of leaflets needed for full coverage.
Without an accurate mapping system no leaflet distribution campaign can be fully efficient. We go through internal revisions of our system regularly and we make sure that our numbers are the best in the industry. In a busy city like London with new buildings going up and old buildings being rebuilt every day a regular approach to updating a mapping system is a necessity.
Please feel free to speak to one of our experts to find out what we can do for you.