Leaflet Distribution NW3
The two main areas of NW3 are Hampstead and Belsize Park. The whole postcode is one of the most affluent areas in London.
It can however be a challenging task to run leaflet distribution in NW3. The terrain itself can be difficult to navigate and certain areas can be difficult to distribute due to the amount of steps and hills distributors need to climb.
Hampstead is also full of small mewses and winding roads that are easy to miss.
With a well trained leaflet distribution team and well structured mapping system NW3 can be one of the most lucrative areas to distribute leaflets in London. This is due to the types of households and buildings one can find in this postcode. There is good number of families and affluent professionals living in both Hampstead and Belsize Park. The houses themselves are generally one household properties and have clearly marked letterboxes.
We deliver thousands of leaflets every week in these areas and the companies that use leaflet distribution in NW3 most often tend to deal with services around the households, upmarket gyms, restaurants, churches, event and schools.
Almost half of all the residents in this postcode are between the ages of 18 and 44 and around half of all the two-person households in NW3 have children. The average income in Hampstead is around one fourth higher than the London average and the most common occupations in this area are associate professionals, professionals, manager and directors. Hampstead is well known for being the home of many famous British entertainers, politicians and business people. Some of the more notable ones are Gwyneth Paltrow, Chris Martin, Noel Gallagher or Kate Winslet.
Thanks to the amount of affluent households with young children many private schooling and educational institutions take advantage of leaflet distribution in NW3.
Hampstead is full of greenery and larger homes whilst still being very accessible from the centre of London. This is one of the key reasons that many young professionals with families move to this area. One of the great aspects of delivering leaflets in NW3 is the fact that you can be sure that the households you are delivering to actually spend most of their yeat in the UK.
Some of the very affluent London postcodes can be difficult to advertise in since many of the properties in them are either bought as investments or summer homes for wealthy people from all over the world. This is however not really the case in Hampstead and therefore leaflet distribution campaigns tend to be very successful here.
NW3 is also a fairly large postcode and as such it goes all the way down to Chalk Farm and touches on Primrose Hill with it's South Eastern corner.
We at The Private Postman have spent a considerable amount of time analysing the on the ground situation in NW3 and with out GPS tracking system we have devised the most efficient way to distribute leaflets in this area. Leaflet distribution is effective only if the people on the ground understand the terrain and execute the deliveries reliably. Our workforce is the best in the industry and NW3 is one of the postcodes we often run extra checks to make sure that all the winding roads that can be found here have been correctly covered and delivered to.
Belsize Park is slightly less green and little more densely populated than Hampstead but it still the demographics found here will be pretty much the same.
In households like the ones that can be found in NW3 it is very important that all leaflets are delivered in perfect condition. We make sure to never deliver in the rain to avoid damaging your leaflets and we never fold the paper during delivery unless absolutely necessary. There are huge differences in character between London postcodes. Some are more industrial, some are full of larger apartment buildings and some like NW3 are almost exclusively residential homes with gardens and affluent demographics. We at The Private Postman pride ourselves on approaching each part of London individually and even though we stick to some overarching principle we completely tailor the style of delivery to each postcode. In NW3 we make sure to give each distributor more time to finish their deliveries or run smaller drops per worker. This is due to the hilly and challenging terrain. An exhausted distributor will inevitably make mistakes and we take every precaution to prevent this.
On top of this we generally aim to have distributors delivering in the same areas repeatedly to allow them to develop a good understanding of the terrain. As such they can pace themselves better and also develop an individual understanding of the on-the-ground situation to make their deliveries more effective. Tucked away letterboxes, long driveway and hidden mewses can be challenging to get right on the first run and therefore our system allows for developing of local knowledge for each of our distributors. Even though a company can develop a good understanding of London over a period of years like we have the most important thing is to pass this information and knowledge to the workforce that is on the ground delivering every day. This is something we take a lot of pride in focusing on.