NW11 contains some of the most interesting areas for leaflet distribution in North-West London. It is made up of Golders Green, Temple Fortune and Hampstead Garden Suburbs. The majority of the residents living here are under 44 years of age. Around a third of households also include children with half of the population married.
Since NW11 is overall an affluent postcode most residents describe themselves as associate professionals, professionals, managers and directors.
NW11 is famous for it's Jewish identity and culture. The whole area mostly grew around the newly opened Golders Green Tube station in 1907. A large number of Jewish immigrants from Germany have settled here in the first half of the 20th century. The demographics of the area are more diverse now with communities of African and Asian immigrants present as well. NW11 is however still keeps it's distinctly Jewish identity.
All this information is important to note for any company looking to target this area with leaflet distribution. For example Finchley Road in NW11 has an uncanny amount of dental surgeries and private dentists based on it. Any private dental surgery that is looking to advertise in this area that is not based in NW11 needs to understand this fact.
The whole area is mostly covered by houses that area very easy to access. It is one our staple postcode we deliver to on weekly basis all year-round. We regularly help with advertising of many local events and religious gatherings in NW11. Estate Agents and local restaurants often target this area as well as tutors and household focused companies.
We know that NW11 and specifically Temple Fortune and Hampstead Garden Suburbs are affluent areas with mostly families living in larger homes. This can help us structure a leaflet distribution campaign for a variety of clients here. Any product or service related to the household or family will truly benefit from leaflet distribution in NW11. With precise targeting reaching affluent households in this general area is not a problem.
Our leaflet distributors are well trained to approach the larger homes in this area correctly. Many homes in Hampstead Garden Suburbs have security and some distributors might be turned away. This almost never happens with our operatives. They always wear branded apparel and know how to speak to security or a concierge. This allows us to not miss any of the households in an area like this.
On top of this we never deliver leaflets in the rain in order to avoid damaging the paper. We also have a no-folding unless necessary policy and therefore you can be assured that all your leaflet will be delivered in the best shape possible.
The quality of our delivery is very easy to check for all our customers. We run a standard GPS tracking system that allows us to track each step of every distributor and supply these files to our clients after each campaign is finished. On top of that we however run a live tracking system we call The Mercury System. With this system every distributor texts in every time they start what we call a 'Walk'. They inform us of the road they are starting on, house number and the area they will be delivering. These messages go to our head office, to our back-checkers and to you, the client. This way you receive live updates about how your delivery is progressing, when and where it's happening and when it finishes. With this information you can conduct any number of unannounced spot checks and come see our people deliver your leaflets without anyone knowing you are doing so. This system works all over London and provides you with an unparalleled level of transparency you will not find anywhere else in the industry. We are this confident in our workers, our knowledge of London and our system.
NW11 also neighbours on the N2 and N3 postcodes. These are some of the most affluent postcodes in London. N2 for example contains the Bishop's Avenue nicknamed Billionaires Row. Any company looking to target affluent areas of North-West London has to include NW11 and it's best parts in it's leaflet distribution campaign.
The Private Postman