N2 is one of the London postcodes that really benefits from detailed mapping and local knowledge when it comes to leaflet distribution. There are multiple local areas that have very specific character and these need to be separated for effective leafleting campaigns. The most affluent parts of N2 are without question Hampstead Garden Suburbs an East Finchley.
Hampstead Garden Suburbs as the name would suggest is a leafy area full of large gardens and houses. It is one of the most affluent parts of London and includes the area surrounding Hampstead Golf Club. When looking at Hampstead Garden suburbs or N2 as a whole it is advisable to also include part of NW11 for any comprehensive leafleting campaign. Bishop's Avenue nicknamed the billionaires row can also be found in N2.
East Finchley is very similar in it's make up to Hampstead or Temple Fortune. It neighbours on the Temple fortune area at one end and with Highgate on the other. It also includes part of the area surrounding Highgate Golf Club. East Finchley is slightly different from other part of Finchley.
The area surrounding East Finchley underground station is a busy high road with Restaurants and many options for entertainment. It include the London's first purpose-built cinema. It is still in operation and provides some alternative to large cinema chains. The combination of the almost village-like feel of the East Finchley area together with fantastic schools tends to attract young families to this area of N2.
As soon as we move further north from East End Road and Fortis Green the character of this postcode changes slightly. The density of houses goes up and the size of individual homes comes down a little bit. In other words we move from one of the most affluent areas of London with a street nicknamed Billionaire's Row to more middle-class neighbourhoods. This distinction is going to be very helpful when planning distribution campaign in N2.
Clever targetting together with repetition are the two main pillars of any effective long-term campaign including leaflet distribution. We can help with tailoring the design of your leaflets to the targetted area as well as carefully analysing each part of N2 in order to recommend the right roads and neighbourhoods to target. This is all done to help you save money on printing and delivering leaflets by focusing only on the most desirable areas determined based on the services or products you are offering.
In N2 approximately 50% of the local residents are aged 18-44 with another 30% being aged over 45. Almost two thirds of households in N2 are one-person households or couples with children. These statistic again become very useful once we combine them with deep local knowledge and an effective mapping system.
N2 offers one of the often overlooked opportunities in London when it comes to leaflet distribution. Many companies go to target Highgate and Hampstead without considering N2. Since N2 doesn't get delivered to as often as the previously mentioned areas it offers a a great penetration and low competition.
Furthermore, our contacts with European print houses can help you create your leaflet at the lowest possible price.