Covent Garden has had a long and colourful history. From about 1200 to the mid-16th century, it belong to Westminster Abbey and was known as “The Garden of the Abbey and Convent”. After Henry VIII dissolved the monasteries, the area was given over to the Russell family who set about turning it into a fashionable and attractive part of town.
By the 18th century however, the area had become notorious as a place of dubious entertainments and eventually parliament decided that enough was enough, the early 19th century saw a push to clean up the area, which ultimately led to the Covent Garden we know today.
It is still known for its entertainment options, but now is a safe, pleasant and popular place to live and to visit. Demographically it is much the same as neighbouring Bloomsbury. Over two thirds of residents are 44 or under and very few of them have children. Over half are of households are single-person households with about another quarter being couples. Less than half of the local population describe themselves as being associate professionals, professionals, managers or directors and average income is only slightly higher than the London average. Famous residents past and present include Benjamin Franklin. In fact 36 Craven Street, WC2 is the only remaining known home of the founding father of the United States. Sir John Soanes, the famous architect, also lived in WC2 and his home is now a popular museum.
What is the character of Covent Garden WC2?
If truth be told, Covent Garden and the West End today is essentially a hugely more civilized version of the notorious 18th century “den of iniquity” it used to be. Rowdy pubs have become elegant and historic gastropubs. Bawdy theatres which once provided a ready supply of beautiful but poor young ladies to entertain wealthy gentlemen are now world-class entertainment venues attracting top artists. Coffee houses are still coffee houses, but they now have food hygiene certificates and free wifi. Unlike its neighbour, Bloomsbury, there are not only few domestic gardens in Covent Garden but also few green spaces. This is a place for people who want to see and do and be. It stimulates and satisfies those looking for action rather than those in need of some tranquillity.
How can you help me with leaflet distribution in Covent Garden and the West End?
Effective leaflet delivery in Covent Garden and the West End essentially means getting your leaflets to all the right people. There are two parts to this. The first part is mapping out the parts of the area which are home to the affluent customers you wish to target – the TPP proprietary mapping system takes care of that. The second part is making sure that your leaflets are actually delivered to all the affluent customers in this area – the TPP operatives take care of that.
We not only ensure that all your leaflets are delivered where they are meant to go, but also that they arrive in perfect condition each and every time. If you're out to impress affluent customers, this is vital.
If you need our help with any aspect of planning your leaflet distribution campaign in Covent Garden and the West End, just let us know. We're always happy to share our expertise.
For more information please contact us or call us on 0208-9683805.