The W4 postcode covers the area of Chiswick and Turnham Green. It neighbours on Acton in the North, South Ealing in the West, Richmond and Barnes in the South and Hammersmith in the East.
It is a large postcode when compared to it's neighbours and has a big population. The residents of W4 tend to generally live in houses rather than flats and as such W4 is one of the most leaflet hungry postcodes in London.
This however also means reaching a substantial number of people and presents a real opportunity.
The population of W4 is also relatively young. Around 50% of the local residents are in the 18-44 age group. Around 75% of people in Chiswick and Turnham Green describe themselves as associate professionals, professionals, managers or directors and the average income here is considerably higher than in London as a whole.
Chiswick and Turnham Green
Both Chiswick and Turnham Green in general attract professionals working in London looking to either start families or improve their quality of life with a greener and less busy environment.
It is very similar in character to it's neighbours South of the river like Richmond or Kew. There are many homes with gardens here and most streets are lined with Victorian or Georgian terraced houses that go on for miles.
The southern part of W4 around Chiswick station is one of the Greener neighbourhoods in London. It contains the Chiswick Rugby and Football club, King's House Sports Ground, Duke Meadows and Chiswick House and Gardens. All these cultural landmarks provide large green spaces as well as an opportunity for the locals to relax.
Chiswick High Road
The busiest part of W4 would be it's central area around Chiswick High Road. Most places in W4 are slightly removed and calm which is their main attraction.
Chiswick High Road is however a typical busy London high street with businesses, shops, cinemas and all the conveniences one would expect from a high street in an affluent London area.
Chiswick is also well connected with both Piccadilly and District lines running through it.
The train connections to places outside of London is also outstanding with four train stations nicely spread out all over W4.
W4 is one of the best areas to target with leaflet distribution in West London.
In many ways it is similar to places like Fulham in SW6 or Hampstead in NW3. It is a large postcode that can take tens of thousands of leaflets but it mainly consists of affluent households in easy to deliver dwellings.
The buying power in W4 is immense and such it is a fantastic place to market a local restaurant or a business. Many non-location specific businesses like estate agents also tend to like running their campaigns here due to the responsiveness of the local population to leaflets.
It is also a great place to deliver leaflets to if your business has anything to do with services concentrated on the household or garden. Since most of the homes in W4 are privately owned and have gardens attached the local residents need services of this kind.