Monthly Archives: October 2020

Leaflet distribution to council properties

We at The Private Postman have mostly focused on leaflet distribution to privately owned residential addresses. We tend to automatically exclude shops, blocks of flats and council properties from our system. But now we have developed a new approach to leaflet distribution to council properties. Problems with deliveries Some of the reasons for council properties…
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7 Pillars of leaflet distribution Part 3

In the final instalment of our series on the 7 pillars of leaflet distribution we will discuss the remaining three elements of a leafleting campaign. Print, Delivery and Tracking and finally Repetition. Let's get into it. 5. Print When we discuss print with our clients we tend to steer most people into simple formats. A…
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7 Pillars of leaflet distribution Part 2

In our last blog we discussed the importance of clearly identifying the message you are hoping to communicate with your campaign and then deciding which demographics groups will be interested in it. Today we are going to move on to the next selection from our 7 pillars of leaflet distribution that will help you ensure…
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7 Pillars of leaflet distribution Part 1

As we have mentioned many times before, leaflet distribution has been a fundamental part of the local marketing landscape in London for decades and will remain so. There are basic principles present in the delivery of physical leaflets to people's homes that make this method of advertising work and these do not fundamentally change with…
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