Monthly Archives: July 2016

Think of any well-known company and the chances are you’ll be able to picture their logo.  These days companies often put a lot of time, effort and money into creating distinctive symbols for their brand, to trigger consumer recognition.  This practice actually has a long history and the observant can find evidence of this walking…

The world of work is full of cliches which contradict each other.  On the one hand there’s “Nose to the grindstone” and on the other there’s “Seeing the bigger picture”.  In real life, of course, there’s truth in both, but in practical terms, especially for local business owners, it’s often easier to focus on tasks…

It’s not even been officially released in the UK yet and specific marketing has been practically non-existent, but already people are going crazy for it.  Calling Pokemon Go an outstanding success may be the understatement of the year, but it’s pretty much impossible to find words to describe just how huge it’s become.  Naturally this…

If you’re reading this, the chances are you own a small business or are involved with a community organization.  If it’s going well, then the chances are you are managing it well and, as part of good management, you are aware of the importance of advertising and marketing.  What you may not have realized is…