5 SECONDS TO GRAB THEM ..

Mark Redmond, brings his own marketing experience to the table, some 10 years in the music and promotions markets took him to the top of his game. Mark is a highly talented copy writer and conceptual art director. He was hailed marketing Wizz Kid at 23 years old and is the founder of the private postman.

Ok lets talk marketing …

Leaflet design and your marketing ‘angle of attack’ is vital ,so many times we have seen badly designed leaflets, or menus that either ‘don’t work’ or can be made more powerfull.

The following information is applicable to almost all leaflets for door to door leaflet distribution , but I have also gone into some of ‘the details’ if you’re are an Estate agent or a Restaurateur.

Marketing is all about asking the right questions


Our philosophy:

Number one – know the enemy – your competition

• Who are they?
• Where are they?
• What ‘exactly’ do they do?
• Why are they successful?
• What does there promo look like?
• How often do they put out ?

Menus:

• Does this menu work properly
• Do people know what ‘type of food’ this is, and how it’s Works?
• Is it easy to use? , even when you have had a Beer?
• Why does some one want to pick this up?
• Why will some one pick this up?
• Does this menu – truly reflect the quality of your food?
• Are you using ‘off the shelve library pictures of food? Or have you had them shot professionally – it matters – a lot! - see leaflet photography service
• Does this ‘post’ properly – is the size and shape right to post thought, every door?
  
• Does this design have power both sides – and just one?-
• Is the ‘paper right’ for your product? - does it say quality or not?

• What is this flyer asking them to do
• Why does some one want to pick this up?
  Why will some one pick this up?
• Does this flyer -truly reflect your image?
• Does this ‘post’ properly – is the size and shape right to post thought, every door? Or will half of them get screwed up before they hit the matt?
• Does this design have power both sides – and just one ?
• Is the ‘paper right’ for your product ? -does it say quality or not?
• Does this just look like every other flyer of this type?
• WHY WILL THIS WORK ?

FOR LARGER PROJECTS FOR LEAFLET DISTRIBUTION.

IE:National campaigns,long term, ‘menu building’ , Agents annual campaigns.

Mark can be available to you as ‘concept art director, and copy writer. If you are designing a campaign for a year and are about to spend £1,000’S on print and distribution then you should be setting a budget for design, photography, and Art direction /copywriting .

For meeting and regarding Art direction /copywriting. Please see Contact us.

For leaflet design - Please see leaflet and flyer design service

For photography – please see leaflet photography service