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Rules for leaflet distribution at The Private Postman

Rules for leaflet distribution at The Private Postman

Quality of Delivery

All our leaflet distributors are trained and instructed to not fold leaflets unless absolutely necessary. We believe that unfolded leaflet delivered in a perfect shape is one of the most effective advertising tools for many businesses. We fold leaflets only when the letterbox on a given home is too small or if the leaflet is of an unusual format. We generally advise all our clients on what format to use for print and the weight and type of paper that is the most resilient. We generally try to help our clients avoid disappointing results by recommending to stay away from using paper lighter than 170gsm and larger than A5.

We also do not run distribution in the rain to make sure that your leaflets are not damaged at the point of delivery. We have multiple systems in place to make sure this is possible. We work with people delivering in their local areas and allow for flexibility in work hours to facilitate the best quality of distribution possible.

Delivering to large apartment blocks and council buildings

Sadly in private apartment blocks all leafleting companies are at the mercy of the porter. Our staff is trained to negotiate access to these buildings, however no leafleting company can guarantee delivery to these households. We can only attempt it. We do however routinely include some block into our larger campaigns and have a decent success rate with delivering.

If our clients are looking specifically to target individual blocks that are difficult to deliver we help analyse whether it would be more financially advantageous for them to deliver to individual apartments with a stamp via Royal Mail.

We also exclude council buildings and estates from our system for the same reasons mentioned above.

Leaflet Distribution London

No Junk Mail deliveries

Our policy regarding no junk mail signs is as follows. We together with everyone in the industry (including Royal Mail) deliver to households with ‘no junk mail’ signs. Complaints about deliveries to ‘no junk mail’ are very rare. If we ever get any, we make sure to communicate with the person raising the complaint and we ‘blacklist’ their address from our system. This means that if there are any households that have complained about leaflets in the past, we no longer deliver to them. This system is constantly updated and allows us to basically eliminate any problems when it comes to the ‘no junk mail’ topic while still delivering to as many households as possible.

Our system is based on our workers delivering to every household in a given area. If individual workers exercised their own judgement when it comes to each individual delivery, the quality of their work would be impossible to check. Our spot checks and the value of GPS tracking relies on this. Every other company including Royal Mail operates in this manner.

We go out of our way to make sure that anyone that is not happy with us delivering to their home is taken out of our system and have their address blacklisted for any future deliveries. Complaints are very rare. We always take them with the utmost seriousness and aim to resolve them as fast as possible.