The SW18 postcode covers the area of Wandsworth. It neighbours on Parsons Green in the North, Putney in the West, Wimbledon in the South and Balham in the East. Even though it is relatively close to some more industrial areas near the river in Battersea it is a surprisingly green postcode.
Wandsworth Common, King George's Park and Wandsworth Park are the largest green spaces in SW18. Wimbledon Park, Clapham Common and Wimbledon Common are also either directly on the border of SW18 or within a 5 minute walk from it.
It is also very well connected with public transportation. Earlsfield and Wandsworth Town Rail Station provide access to the South Western Railway Services. Soutfileds Tube Station also gives the local access to the District Line running all the way from Richmond to East London.
It is very much a family friendly area. Some 75% of the population is under 44 years of age. 50% of the local households are married couples and 30% of the households are couples with children.
This is considerably higher than the London average. This is also true of the average income which is almost double the London average.
Wandsworth has historically been an industrial part of town. Due to it's proximity to the river, and industrial and transport hubs like Battersea it became a centre for metalwork. This has changed relatively recently due to many of the heavy industries leaving the capital and many of the city professionals looking for places outside the city centre to settle and start families. Since Wandsworth is so well connected and provides both a good amount of breathing space with greenery everywhere as well comfortable access to shopping centres and culture it has become one of the prime locations for the above mentioned demographic to move to.
It also provides interesting housing options since many of the historical industrial buildings have been transformed into residential properties. This provides city workers looking to move away from the city centre with interesting living options and an alternative to the Victorian or Georgian Terraced homes that can be found all over London.
This is not to say that there is a shortage of these staple properties in SW18. Many of the araes especially in the Southern Corner of the postcode are completely full of typical London terraced houses. The number of non-traditional properties however warrants extra attention to be given to mapping out this area for our distributors. We have analysed each part of SW18 and based on experience with weekly delivers we have determined which gated communities and apartment buildings are accessible and which are not. All of this is reflected in the numbers of leaflets we ask our clients to provide in order to cover the postcode.
It allows us to request the most accurate numbers possible and basically completely eliminate any waste of leaflets due to over-estimates.
The amount of attention we give to this is one of the things that sets us apart from other companies in the industry. We do not simply look at the government numbers of residential households in an area and assume that all of them are deliverable. We always strive to make our numbers as accurate as possible.