Who lives in West Hampstead, Kilburn and Queen's Park NW6?
You could say that West Hampstead, Kilburn and Queen's Park catch the overflow from other nearby areas such as Hampstead Town and Swiss Cottage. This is very much a young professional's area with 18-44s making up comfortably over half of local residents. Almost two thirds of households are either one-person households or couples without children and there is a high presence of multi-adult households. Over half of people who live in these areas describe themselves as associate professionals, professionals, managers or directors but average income is currently only slightly more than the London average. Again this part of London is an area of contrasts, where you need local knowledge to identify the affluent customers.
What is the character of West Hampstead, Kilburn and Queen's Park NW6?
Like siblings these areas are similar but slightly different. West Hampstead is arguably the most affluent of the three areas. In spite of its name, its village feel gives it more in common with nearby Belsize Park than with its bigger namesake Hampstead. This is a place of independent cafés, gastro pubs and boutique stores. It has excellent transport links to get pretty much anywhere around London.
Kilburn has traditionally been the most affordable of these areas and even today shows clear evidence of its background as a neighbourhood of Irish immigrants who worked hard and played hard. While it is steadily moving more upmarket, this is still very definitely an area where careful targeting is important.
Home to Queen's Park Rangers, Queen's Park itself is an area of two halves. The northern part in the borough of Brent offers more affordable housing. The southern part, which is in Westminster, is an area of affluent family homes and luxury flats. Houses near to Queen's Park itself are valued particularly highly.
How can you help me with leaflet distribution in West Hampstead, Kilburn and Queen's Park NW6?
Firstly you will benefit from our local knowledge. As we have previously mentioned, for cost-effective leaflet delivery in West Hampstead, Kilburn and Queen's Park, it is absolutely vital to focus specifically on the affluent parts of them.
Secondly we keep track of all developments in the area. Queen's Park is an area where townhouses were changed to multi-tenanted properties and then, in many but not all cases, either changed back again or changed into larger flats. Kilburn is an area which is continually under development as it is regenerated.
Thirdly we give all of our customers free access to our TPP Mercury System so that they can keep track of their leaflet deliveries and undertake random spot checks any time they wish.