Who lives in Notting Hill and Portobello Road?
Notting Hill and Portobello Road is a part of London with a turbulent history. Since the 1980s, however, the area has become increasingly affluent and today this is one of the most desirable parts of London. Interestingly Notting Hill and Portobello Road have slightly older demographics than many of our delivery areas. Under 30s account for only about a third of the local population.
The 30 to 44s make up under a third and the rest are 45 and over. Over two thirds of households are either one person households or couples without children and there is still a sprinkling of multi-adult households. Over three quarters of residents class themselves as associate professionals, professionals, managers or directors and income is and average income is over 60% higher than for London as a whole. Notting Hill and Portobello Road have a whole litany of famous residents past and present (and fictional), including Richard Curtis, writer of hit comedy Notting Hill and his wife Emma Freud.
The blue door featured in the film was actually the door of their house. After Curtis moved the door was replaced by a black one but then returned to blue by popular demand. Notting Hill was also a frequent hangout for Bridget Jones, who often went to the legendary 192 with her friends to talk about love.
What is the character of Notting Hill and Portobello Road W11?
To understand the demographics of Notting Hill and Portobello Road, you need to understand something of the area's history. The W11 area was originally developed for residential purposes in the 19th Century by the Ladbroke family (after whom nearby Ladbroke Grove is named). They hoped to entice the wealthy, but in fact it was the middle classes who arrived. During the social upheaval of the early 20th Century; however, these middle class families moved out of their large Notting Hill town houses and often sold them to aggressive landlords such as the notorious Peter Rachman.
The result was that they were sub-divided into multi-occupancy units and let out to the poor and desperate. The area became home to numerous West Indian immigrants and their increasing numbers eventually led to racially-motivated attacks and the infamous Notting Hill Riots of the late 1950s. This brought the state of the area to general attention and began the process of cleaning up the slums, which was undertaken during the 1960s and 1970s. By the 1980s, Notting Hill was on the way up and it's essentially continued to rise ever since.
How can you help me with leaflet distribution in Notting Hill and Portobello Road W11?
First of all we make sure you're leaflets get to all the right people and only the right people. Overall Notting Hill and Portobello Road is an extremely affluent area but there are still parts of it which are best avoided in terms of cost effective leaflet delivery in Notting Hill and Portobello Road. On the note we can get you a great deal on printing.
When targeting an area like W11 with leaflet distribution one of the most crucial things to pay attention to is carefully mapping out distinctions between areas that include council properties and areas that are rather affluent. Any company that is looking to distribute leaflets to a specific demographic will benefit greatly from a well designed mapping system that allows them to target exactly the households they want.
We at The Private Postman are experts in W11 with all of it's specific layouts and integration of council buildings in some of it's most affluent parts.
We've been running leaflet distribution campaigns in W11 since the inception of the company and we intimately know every single street and mews in this area.
We also give you the tools you need to keep tabs on your leaflet distribution.
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