Who lives in Clapham?
Clapham used to be pretty much a synonym for working-class London. It has the unique distinction of being recognized in English law in the legal term “the man on the Clapham omnibus” meaning a person of average intelligence and education against whose standards a defendant's behaviour could be judged. These days Clapham is a youthful part of London with about three-quarters of residents being 44 or under and less than a fifth of them having children. Almost half of households are either one-person households or couples without children and about another fifth are adult sharers (not students).
Slightly over half of Clapham's residents describe themselves as associate professionals, professionals, managers or directors, but Clapham's relatively high level of more affordable housing means that the average income in the area is only slightly higher than that of London as a whole. In other words, this is a borough where you either need to use local knowledge to target affluent customers effectively or be prepared to spend a lot of money on leaflets which will just be wasted. Famous residents past and present include Kingsley Amis, Jo Brand, Ainsley Harriott and Lena Headley.
What is the character of Clapham?
Clapham's fortunes have risen and fallen over the course of time. At the end of the 17th Century, it started to become popular as a country retreat for wealthy Londoners, who built the elegant houses around what is now Clapham Common. Over the next two hundred years it was a home for London's elite, both members of the establishment and those who sought to reform it. The “Clapham Sect” was a group of some of the most important and influential figures in history including William Wilberforce – a fact which is still remembered and celebrated in Clapham today. London's expansion and, in particular, the arrival of the railways, saw Clapham lose its rural appeal and its wealthiest residents moved elsewhere.
It took until the 1980s for Clapham to start to rebuild itself into a desirable area once again and it has to be said that at current time this process is still very much ongoing.
How can you help me with leaflet distribution in Clapham SW4?
Clapham is an area of contrasts. Beautiful old houses may be only a short walk away from modern social housing estates. This is why the TPP proprietary mapping system is so valuable in terms of keeping leaflet delivery in Clapham focussed on where it actually matters.
Our TPP mapping system is continually updated based on what we see on our regular visits to the area. It is impossible to overstate the importance of this in an area like Clapham, where developments are ongoing. Put quite simply, there is still plenty of scope for Clapham to become even more desirable and because of this developers are continually working to create more affluent housing options. We keep track of where they are.
We also make sure that every leaflet is delivered perfectly every time – guaranteed.