The SW10 postcode covers the western part of Chelsea and leads towards Fulham and Imperial Wharf. It neighbours on Earl's Court in the North, Fulham in the West, Battersea in the South and the rest of Chelsea and South Kensington in the East.
It is a relatively small area with some 8000 addresses and the largest green space in the postcode is the Brompton Cemetery. Chelsea is a very centrally located area and as such can be quite busy with traffic and people. Hyde Park and Battersea Park are however both within walking distance and as such can provide some refuge for the local residents. This said since Chelsea is such historic part of London there are still many Mewses, side streets and markets that can make it feel at times almost like a village.
Chelsea has a history of being associated with aristocracy, nobility and affluent society in general. It has been one of the most affluent places in London since the middle of the century and as such the breakdown of the demographics should be no surprise. The number of single person households is considerably higher than in London as a whole as well as the representation of the 30+ age group. There are relatively few couples with children even though these can be targetted when needed since with local knowledge small pockets of more family oriented households in the area can be found.
Some 75% of the local population describe themselves as associate professionals, professionals, managers or directors. As you would expect the average income in the area is considerably above London average
During the 19th century Chelsea had a reputation for being a more of a bohemian part of the city. Many artists and individuals that worked for wealthy families in the neighbouring Kensington used to live here. It was still a affluent area but not quite the way it is now. This has changed in the 1960s and now Chelsea is one of the most desirably locations for the wealthy in the whole of Europe.
Leaflet distribution in SW10 brings a couple challenges. Even though there are mostly affluent households to deliver to there are still some pockets of council properties that need to be properly mapped out and excluded from the system. This is especially true in SW10 with World End's Estate in the southern corner of the postcode. Many of the households here are also located in hidden winding side streets and mewses that can be easily missed. We make sure to properly train all our distributors that work this area and highlight these hidden areas on our maps. This way we make sure that we reach all the desirable households and miss none.
Our standard operating procedures also work great in SW10. Since the households in this postcode receive a higher number of mail than would be usual in other parts of London your leaflets need to be delivered in perfect condition.
We never deliver in the rain to make sure your leaflets do not get delivered damaged by water. We never fold your leaflets unless absolutely necessary and we never deliver more than three leaflets at a time.
& that is exactly why – The Best Use TPP- The Private Postman