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Leaflet distribution in Brixton SW9

Who lives in Brixton?

Modern Brixton is very much a young person's borough. In fact it may have the youngest demographic of all our delivery areas. It's certainly a strong contender. The 18-29 age group is nearly a quarter higher than the London average and the 30-44 group is also higher. Over a quarter of the local population live in share-houses, which is over a fifth more than in London as a whole. Of the rest over half of households are either one-person households or couples without children.

In spite of this, almost three quarters of residents describe themselves as associate professionals, professionals, managers or directors and income is about a third higher than the London average. Famous residents past and present include David Bowie, Ken Livingstone, Sharon Osbourne and Lisa Maffia.

What is the character of Brixton SW9

Brixton has come a long way over its history. During the late 19th Century it was an affluent, middle-class suburb and has the distinction of having the first market street to feature electric lighting. The prestige of this is shown by the fact that the street in question was named “Electric Avenue” and still exists to this day. Right up until the 1940s it appeared that for Brixton the only way was up as it became one of London's trendiest and chicest areas, known for its shopping. Sadly Brixton suffered hugely from bombing during World War Two and essentially became a sad travesty of its former glory.

The municipal authorities cleaned up the worst of the damage and built council-house estates to accommodate London's post-war dispossessed and the waves of immigrants who arrived during the late 1940s and 1950s. Brixton became famous, or perhaps it would be better to say notorious, as the home of Irish and Jamaican immigrants (particularly the latter).

It entered a downward spiral which came to a head in 1981 with the Brixton riots. This event was immortalized in pop culture in the 1982 song “Electric Avenue” by Eddy Grant. The symbol of Brixton's prestige had become a symbol of all its problems. The effect of the riots on the local area was electric. Authorities were forced to address the many social problems which blighted the area and, bit by bit, Brixton began to return to social and economic health. Rather ironically for many people today it is Brixton's turbulent past which makes it so appealing. The area has a unique local culture which is both vibrant and diverse and is famous for its music scene.

SW9 is one of those areas where every leaflet distribution company has to pay extra attention in mapping and training their workers in order to get the best results for their clients. Some parts of SW9 have large percentage of businesses and council properties forming the landscape. These are generally not the most suitable places to distribute leaflets.
For any leaflet campaign that is to be run in the SW9 area planning will be crucial. What types of households are you looking to reach? Are you a local business or are you looking to attract clients to your website from all over London and SW9 is only one of the places you are targeting. Would you like to reach younger families, busy professionals or retired couples?
All these questions will help you and us determine what areas of SW9 would be suitable to target with your leaflet distribution and what strategy should be employed when it comes to repeated drops.

How can you help me with leaflet distribution in Brixton?

As always, we know the local area. We make sure your leaflets reach all affluent residents and only affluent residents. Cost effective leaflet delivery in Brixton means trimming off the quarter of locals who are outside the affluent market.

We can also introduce you to great print houses for the absolute best deals on leaflets.

Of course, our TPP perfect-delivery guarantee also applies here – every leaflet is delivered perfectly every time.

For more information please contact us or call us on 0203 269 1012 / 0203 269 1011

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