The W2 postcode covers the area of Paddington and Bayswater. It neighbours on Maida Vale in the North, Notting Hill in the West, Knightsbridge in the South and Marylebone in the East.
It is a fairly varied postcode. The two largest age groups are 30-44 and 18-29. Considering this and the fact that more than a half of the households here are single person households with a considerable percentage of the remaining portion being mutli-adult households (in other words shared houses or flats) you can see that W2 is a relatively young postcode.
There is however still a third of the local residents that are married and with children. This is a fairly typical situation for many London areas. It is rare that a postcode can be characterised by a single demographic. This is where our proprietary mapping system comes into play. We make sure to map out each postcode in London and break it down into smaller areas with a similar demographic or household-type. This together with the fact that we exclude all businesses, local authority and undeliverable apartment buildings from our system allows us to run a very efficient targetted service.
Overall W2 is an affluent area with almost 75% of residents are associate professionals, professionals, managers or directors and above London average individual and household incomes.
It is a densely populated area with larger apartment buildings some which are easily accessible and many Victorian Era townhouses split into multiple studios and flats. It is incredibly well connected with the Paddington station being at the heart of it.
The areas in the South-East corner of W2 are relatively spacious with a number of small squares and churches allowing for a feeling of space. This is also one of the more affluent parts of W2 thanks to it's proximity to Hyde Park and Marble Arch.
The area directly surrounding Paddington Station has many modern buildings that are both industrial and residential. As such these can be difficult to access and are mostly excluded from our system.
If we move past Westbourne Terrace which is lined with hundreds of large town-houses split to multiple flats we get to Bayswater. In it's character it is very close to the more spacious parts of Paddington with a slightly higher population density.
Wesbourne Terrace in the North-Western part of W2 is the most relaxed feeling area in this postcode. There are many local markets and the housing tends to be more spread out. It resembles it's neighbour - Notting Hill more than other areas of W2. It also includes a part of the famous Little Venice which is an area with beautiful residential properties lining the canals with houseboats and restaurants South of Warrick Avenue station.
We make sure to deliver to all accessible households. In Central London there will be block of flats that are not possible to deliver to even after trying to negotiate with the concierge. In these locations we leave three leaflets with the concierge for the residents of these buildings to browse at will. We never leave more than three in these situations to avoid wasting your leaflets. Buildings and households that are not possible to deliver to are automatically excluded from our mapping system as well as our household numbers.