Who lives in Battersea SW11?
Battersea is another young borough with over three quarters of residents being 44 or younger. About a fifth of local homes are share-houses and about a half are either one-person households or couples without children. In spite of this about three quarters of residents describe themselves as associate professionals, professionals, managers or directors and average income is over 50% higher than London as a whole. Famous residents past and present include Adrian Chiles, Bob Geldof, Harry Hill and Danni Minogue.
What is the character of Battersea?
Unlike many of our delivery areas Battersea's rise to affluence has been relatively recent. Up until the 19th century, Battersea was still very much an agricultural area, hence place names such as Lavender Hill and Pig Hill. During the Industrial Revolution, however, the Thames provided both water power and a means of transport for industrial goods and Battersea became to all intents and purposes, an industrial estate.
This fact and in particular the construction of Battersea Power station, made the area a prime target during the Blitz of World War Two. At the end of the war, Battersea struggled back on to its feet but by the 1970s London, even Battersea, had become far less attractive as an industrial base. While the removal of the factories went a long way to eliminating the pollution which had long blighted the area, it also removed jobs. To prevent unrest and, in particular, to address serious problems regarding a shortage of housing, the area was substantially redeveloped and extensive council housing was built.
Today Battersea, quite frankly, is a borough where there is a huge divergence in income between residents. North Battersea in particular is an area of notorious council house estates (such as the infamous Winstanley estate) which still have high crime rates. South Battersea by contrast is a much more affluent area which still has some beautiful old Victorian housing, although it must be said that affluent housing in Battersea tends to be modern. A substantial part of it is redevelopments of industrial buildings (of which arguably the most famous is the redevelopment of Battersea Power Station) while some is formed of purpose-built developments.
How can you help me with leaflet distribution in Battersea SW11?
First and foremost we know the area. We know the places to go and, not to put too fine a point on the matter, we know the places not to go.
Secondly, we are able to give you precise figures for your print run. We understand that leaflet delivery in Battersea needs to be run on a cost-effective basis. That means printing enough leaflets to get the job done, but no more.
Thirdly we stake our reputation on the TPP perfect-delivery guarantee. Each leaflet is delivered to each house in perfect condition every time. We give you access to the TPP Mercury system so that you can check this for yourself.